Stop Siloing Your Organic Strategy
We replace fragmented agency spend with a single, unified organic architecture. We align your SEO, LinkedIn presence, digital PR, and LLM visibility (ChatGPT, Perplexity, Gemini) into one efficient pipeline engine for B2B tech.
The Fragmented Model
✕ 3–4 separate retainers (SEO, PR, Social, Content, CRO)
✕ Siloed strategies that don't speak to each other
✕ Zero deliberate optimisation for AI citation engines
✕ Traffic and vanity metrics disconnected from sales pipeline
The Ecoverse Architecture
✓ One unified organic roadmap and a single point of accountability
✓ PR, LinkedIn, and Technical SEO combined to establish entity authority
✓ Active Generative Engine Optimisation (GEO) across ChatGPT & Gemini
✓ Direct attribution to high-intent B2B pipeline and category share-of-voice
20 Years of B2B Tech Marketing Experience
ORGANIC ARCHITECTURE
What is the Digital Ecoverse?
-
Buyers search, scroll, compare, and form opinions across search engines, social platforms, industry publications, podcasts, and AI models. We help you own your ecoverse by building a joined-up organic presence that captures authority at every critical touchpoint.
-
Combining traditional search engine optimisation (SEO) with Generative Engine Optimisation (GEO) to dominate AI search tools like ChatGPT, Perplexity, and Gemini.
-
SEO, content marketing, social media, and digital PR working in total harmony for maximum online brand visibility.
-
Traffic without pipeline is a vanity metric. We align organic discovery directly to your enterprise sales cycle, tracking category share-of-voice, LLM citation rates, and high-intent inbound pipeline.
FULL FUNNEL METHODOLOGY
B2B Organic Strategy
Designed to engage senior decision-makers at every single stage of their research and purchase process.
AWARENESS
Enter Early
Reach enterprise buyers before they realise they need a solution through high-authority tech platforms.
DIGITAL PR ~ THOUGHT LEADERSHIP
INTEREST
Become the Resource
Be the definitive resource when enterprise prospects evaluate technical architecture across both Google and LLMs
CONTENT MARKETING ~ LLM VISIBILITY
CONSIDERATION
Own the Shortlist
Build third-party credibility and social proof to tip key vendor selection decisions in your favour
INFORMATIONAL SEO ~ SOCIAL PROOF
DECISION
Validate Trust
Buyers audit executive profiles and client references before signing. We ensure total brand confidence.
COMMERCIAL SEO ~ CRO
LEADERSHIP & HERITAGE
20+ Years B2B Commercial Experience
Founded by growth leaders who deeply understand buying committees, complex enterprise sales cycles, and professional B2B authority.
Jimmy McCann
FOUNDER
20 years designing organic architectures that eliminate GTM silos and turn complex digital ecosystems into predictable revenue.
Chris Attewell
NON-EXEC DIRECTOR
25 years of enterprise B2B sales leadership, ensuring every organic initiative directly supports complex enterprise deal acquisition and board-level commercial goals.
LET’S CONNECT
Audit Your Digital Ecoverse
Ready to build a coherent, joined-up organic presence across traditional search, GEO, social and digital PR?
- Identify key personas and where they are online
- Discover problems of key personas
- Align your SEO, GEO, Social and PR roadmap